Brand New Layout
Spring is sprung and the time for freshness is upon us! SO I decided to spring a brand new layout and theme on the blog. Plus to celebrate I will be writing more here. Writing more about Craft Coffee,...
View ArticleSpecialty Coffee’s Focus Problem
Specialty Coffee is awesome. I am a Coffee Lifer and no matter what I do coffee will always be in my blood. What I love the most about Specialty Coffee is the people. Well actually what I love the most...
View ArticleThree Important Words That Don’t Make Craft Beer Taste Better
But nevertheless should guide your every purchase decision. Small, Local, Independent. It’s true that none of these three words directly affect the taste and quality of your Craft beer (or Craft...
View ArticleMessaging is Messaging.
Messaging is Messaging. Even When You Don’t Want It to, It Still Broadcasts. Choose your message with care. I am constantly amazed at how many times I hear intelligent, marketing savvy people say...
View ArticleAll About That Plan – My latest Roast magazine article
The June/July issue of Roast magazine has my latest article! Roast_JulyAug17_a2_AllAboutThatPlan The post All About That Plan – My latest Roast magazine article appeared first on The Great Strategery.
View ArticleMarketings Internal Job is to ask Why
In my absolutely un-humble opinion if you are looking for a marketing person who won’t question the product, the approach, the people and the price, and overall isn’t asking WHY? Then you want a...
View ArticleTortured Soul
I am a tortured soul not a victim of torture at victimizers hands but a soul none the less. I dislike pain and avoid it but not at all costs seldom if any costs if truth be told truth is a hard...
View ArticleFundamentally Free
We love the word free. Too much we love the word free. Too seldom do we count the cost of free. to you, or to me. It’s been a spell since I spelled , wrote or diatribes here. Gotta fix that...
View ArticleThe Coffee Lifers Are Dead
For everything there is a time and a season. For Nanelle and I that season started in 2001. And ends today. The coffee lifers are dead. We are calling it quits after almost 17 years of living and...
View ArticlePrinciples Aren’t Free.
My lovely and talented wife Nanelle Newbom has one of my favorite life truths ever: It’s not a principle until it costs you something. Until then it’s just an ideal. Ouch. But true. Principles...
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